Luxury properties are a lucrative niche in the real estate business. However, it requires a deep understanding of the market, sophisticated marketing strategies, and the ability to cater to discerning clients.
On a recent episode of the 239 Real Estate Roundtable Podcast, “The Powerhouse of Adventura Real Estate: Inside the Luxe World of Real Estate with Denise Rubin,” I had the incredible opportunity to sit down with a powerhouse in Aventura, Florida to hear her story and gather insights about her illustrious career.
Let’s dive into some key takeaways from our conversation that you can use in engaging in the state’s luxury real estate market.
Denise Rubin’s Real Estate Journey
Denise’s journey in real estate is both inspiring and remarkable. She began her career in Long Island, New York, where she was born and raised.
Initially, Denise was an entrepreneur in the fashion industry who ran a boutique shop selling ladies’ clothing. Her transition into real estate happened almost by chance when a friend in Manhattan, who owned a real estate company, asked for her help on a weekend when his salespeople didn’t show up.
Despite her initial hesitation, Denise excelled at selling properties, which led her to obtain a real estate license and join a top firm in Manhattan.
Her career took off when she moved to South Florida. She started working in areas, like South Miami, Pinecrest, and Cocoa Plum. In 1994, she settled in Aventura, where she established herself as a leading real estate professional.
Over the years, she has garnered numerous awards and recognitions, including being the number one agent in the city and the number six agent in all of Florida for Coldwell Banker.
Today, she leads a team of 15 multilingual agents with over $2.6 billion in personal sales volume!
How to Thrive in Florida’s Luxury Real Estate Market
A $2.6 billion powerhouse in Aventura real estate, Denise is an authority when it comes to succeeding in the luxury market. Here are some amazing tips from her on how to thrive in this landscape.
Marketing Strategies
Marketing plays an essential role in real estate success. As for Denise, she employs a variety of strategies, including direct mail, flyers, and beautifully designed brochures.
One of her unique approaches is sending brochures in silver envelopes that catch the recipient’s eye by resembling a wedding invitation. This clever tactic ensures that her materials are not discarded like typical postcards.
In addition to traditional marketing methods, Denise also has a strong online presence. She actively uses social media platforms, like Instagram and Facebook, to market her properties and connect with potential clients.
Generally speaking, this combination of offline and online strategies will allow you to reach a broader audience and effectively promote listings for any type of property, from mansions to high-end short-term vacation rentals.
Referrals and Client Relationships
A significant portion of Denise’s business comes from referrals—approximately 75%. This number illustrates the importance of building healthy client relationships.
Denise believes in providing exceptional service and going the extra mile for her clients. By helping them with every step in the home-buying process, from finding a mortgage broker to assisting with the closing process, she ensures that her clients have a smooth and positive experience.
Hard Work and Resilience
As with many realtors, Denise’s career has not been without challenges.
She recalls the difficulties faced during the 2007-2008 Financial Crisis when the real estate market took a significant hit. However, her commitment to hard work and resilience helped her navigate through tough times.
For realtors, the ability to adapt and persevere in the face of adversity is a must to thrive and succeed in this ever-changing industry.
Leadership and Mentorship
Leading a team of about 15 multilingual agents, Denise has a huge responsibility of being a mentor. She does it by sharing her extensive knowledge and experience and offering valuable insights into market trends.
Real estate coaching is crucial for the development and success of any real estate team, and Denise exemplifies this through her leadership.
Tune Into the 239 Real Estate Roundtable Podcast for More Insights on the Florida Market!
Luxury real estate is a rewarding business, and Denise’s story is a prime example of what it takes to succeed. Her journey from selling clothes in Long Island to becoming a top real estate agent in Aventura is truly inspiring!
I hope this post has given you valuable knowledge to enhance your real estate journey in Florida. For more insights and expert advice, tune into the 239 Real Estate Roundtable Podcast!
If you have any questions or like to connect, feel free to contact us. We look forward to hearing from you. Until next time!
